From tree to bottle, it takes over two years to create each bottle of the delicious award winning Amarula Original Cream Liqueur. The exotic Marula fruit is where the magical story of Amarula begins. Marula trees cannot be cultivated by man, growing wild and free across the sub-equatorial plains of Africa.
We handpick the best fruit under the warm African sun once they are perfectly ripe, to give Amarula its truly unique & distinctive taste. The Marula fruit is hand-harvested in the wild and transported to facilities where the inner stone and skin is removed.
The inner white pulp is fermented and distilled to form the Marula spirit. It is essential that the fresh Marula pulp is crushed and distilled as quickly as possible to retain its fresh fruity flavours in the Marula spirit. After distillation, the spirit is matured and aged in French oak barrels for 2 years.
It is during this process that the natural wood spice characteristics of vanilla and caramel are naturally extracted from the oak into the spirit liquid. These flavour characters are further enhanced by the later addition of cream, giving Amarula Cream its rich and velvety smooth consistency. Our bottle design celebrates the brand’s most prolific icon, the African elephant, in a more evocative way.
The African elephant has always been closely associated with the brand and, together with our designers, we were delighted to be able to incorporate the shape of the elephant directly onto the glass. The new bottle shape is called ‘Jabulani’, which is Zulu for ‘rejoice’.
Made from the delicious Marula fruit of sub-Equatorial Africa, the Marula spirit is distilled and aged in French oak for two years. It is then blended with our velvety cream to create the smooth taste of Amarula – best savoured over ice, preferably with a view. On the wide-open plains of Africa grows a tree uncultivated by man. The marula tree, or ‘Sclerocarya Birrea’, only grows in one area on the entire planet – the warm, frost-free regions of sub equatorial Africa. It holds a position of importance both in the animal kingdom and in human legend and ritual, and it is from the fruit of this mystical tree that Amarula cream is borne.
The inspiration for the name stems from the story of a rescued orphan elephant, named Jabulani that was successfully reintroduced into the wild by South African conservationists. To build on our intrinsic relationship with the African elephant the Amarula Trust was founded in 2008 and has helped conservationists study elephant behaviour and use the learnings to protect elephants within South Africa’s borders.
Amarula Cream Liqueur, reserve online and collect from our Nairobi duty free store before you travel.
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